The thing is, doing things that matter has never been a good enough reason for a lot of people to pay attention to you. It’s a stretch for most of us to claim we’re good at something without proof.
Your work, your leadership, your integrity, your connection to people and the things that matter most of all are the work of a few people. The rest of the time, we’re slaves to the agenda that’s brewing in your head.
The agenda is the backchannel that allows you to bypass the concerns of those you seek to serve. And the agenda is the shortcut that allows you to be heard when you should be listening instead.